Case study · Figma
Figma Make, shown by people who design, hire and pitch clients for a living.
Figma Make turns a design or an idea into a clickable prototype. Over 10 months we booked 5 creators from our roster to show it on camera, and 4 of them were booked again.
3 reels from the campaign
Short silent previews. Tap a handle to watch the full reel on Instagram.
How we ran it
Four challenges, as four pages of one Figma file. Pick a page to see the challenge, our comments and what shipped.
# 1 · Timing
The challenge
Figma Make was new. One burst of posts would come and go before most designers tried it.
- 1
Creators DreamBooked creators from December 2025 to September 2026
- 2
Creators DreamSpaced the reels out: February, May and June 2026
The numbers
What we delivered for Figma, inspected.
- Feb 2026
@designwithtoshi - May 2026
@arshman - Jun 2026
@gordonly
Meet the creators.
5 creators from our roster made Figma's reels between December 2025 and September 2026.
Want the 5 creators behind Figma's reels?
Tell us what your product does, or browse the roster yourself.