Case study · AI assistant
Each new Kimi model, tested on camera by our creators.
Kimi is Moonshot AI's assistant for chat, coding and agent work. For 9 months, 7 creators from our roster tested each release on camera and made 13 videos about it.
Who tested Kimi on camera?
7 creators from Creators Dream's roster. 5 of them came back for more.
3 of the 13 videos
Short silent previews. Tap a handle to watch the full reel on Instagram.
How we ran it
Four challenges, asked the way you'd ask Kimi. Pick a chat to see the thinking.
Kimi ships new models every few months. How do we stay on the feed for each one?
Thinking
- Posted reels as each model came out: K2.6 in April, K2.7 Code in June
- Kept creators booked from December 2025 to August 2026
On the feed for every release, 9 months running.
The numbers
What we delivered for Kimi, and what two creators' own insight screens show.
Delivery
- 13Videos on the campaign sheet
- 7Creators booked
- 9Months, Dec 2025 to Aug 2026
- 5Creators booked again
Results
- 72KViews on 2 reels, from creator insights
- ~1.4%Interactions per view
- ~0.3%Saved per view
- ~0.2%Shared per view
Reel insights · @shraddha.dsgn
Free games, generated with Kimi
48,587 views
- likes
- 231
- comments
- 100
- shares
- 95
- saves
- 142
Reel insights · @designwithtoshi
Kimi, free for everyone
23,381 views
- likes
- 130
- comments
- 112
- shares
- 67
- saves
- 88
Meet the creators.
7 creators from our roster made Kimi's 13 videos between December 2025 and August 2026.
Shipping a new model? Get it tested on camera.
Tell us when it launches, or browse the roster yourself.