Case study · Meta AI
A wedding site, a portfolio, a haircut and a WhatsApp shop assistant. All with Meta AI, by 10 creators.
Meta AI is Meta's AI assistant, with its own app. Over 12 months, 10 creators from our roster showed their followers what it can build, one prompt at a time.
4 reels from the campaign
Short silent previews. Tap a handle to watch the full reel on Instagram.
How we ran it
Four challenges, as four prompts. Pick one to read Meta AI's answer: what we did and what came of it.
Meta AI
Meta AI shipped more than one thing: a business agent in WhatsApp, then a new Meta AI app. How do we keep up?
Meta AI
Here's what we did:
- Booked creators from November 2025 to October 2026
- Put the WhatsApp agent and the new app on the feed in five weeks, 31 July to 4 September 2026
Result12 months of bookings
The numbers
What we delivered for Meta AI, and what one creator's own insight screen shows.
Meta AI · Summary
Delivery
- 10Creators booked
- 12Months, Nov 2025 to Oct 2026
- 3Creators booked again
Results
- 41.1KViews on 1 reel, from creator insights
- ~1.9%Interactions per view
- ~0.3%Saved per view
- ~0.2%Shared per view
Reel insights · @shraddha.dsgn
Dream studio
41,086 views
- viewers
- 24.7K
- likes
- 585
- comments
- 30
- shares
- 66
- saves
- 108
Meet the creators.
10 creators from our roster made Meta AI's reels between November 2025 and October 2026.
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