Case study · MiniMax · Hailuo AI
One AI lab, two names, 16 creators.
MiniMax builds AI models, and Hailuo AI is its video model. From January to October 2026, MiniMax booked 16 creators from our roster under both names, and came back to 3 of them.
How we ran it
Four challenges, as four jobs in a Hailuo-style queue. Open one to see the prompt, the steps and the finished clip.
Prompt
A launch-week burst reaches a feed once, then the feed moves on.
Generating
- Step 1Booked creators from January 2026 and kept booking through October 2026
- Step 2Ran bookings under both names: MiniMax, and Hailuo AI, its video model
Finished clip10 months on the feed
The numbers
What we delivered for MiniMax, from our bookings.
Delivery
- 16Creators booked
- 10Months, Jan to Oct 2026
- 3Creators booked again
- 2Products: MiniMax and Hailuo AI
Meet the creators.
16 creators from our roster were booked for MiniMax and Hailuo AI between January and October 2026.
Want the 16 creators MiniMax booked?
Tell us what your product does, or browse the roster yourself.