- 39.6K
- 257
- 1.7K
- 17.7K
- 25.7K
Views892,947
Accounts reached725,789
- Viewers who didn't follow him
- 89.2%
- New followers from the reel
- 2,920
- Viewers in India
- 87%
- Viewers aged 18 to 24
- 49.3%
Case study · Luma AI × Creators Dream
What 38 creators made with Luma
72 videos that put Ray3, Uni-1 and Luma's creative agents in front of India's AI audience.
Watch the reelsWhat did they make?
@neuraltech.ai, 19 Apr 2026↑
The creators who made it
@trickblower
@trickpilot
@itsfactoholic
@saumya1singh
@sahilverma.ai
@techyimran
@tech_ain_
@designwithtoshi
@socialcanvasbyrahul
@bawal_techh
@classified.ai
@techwithniks
@arvind.techies
@mendy.ai
@neuraltech.ai
@aftabkhanai
@logoduniya.designs
@thealakhdesignrr
@princayyy_
@tech.on.tips
@shraddha.dsgn
@techi.onn
@rajhere.in
@jairajxai
@xoctaves
@adityaxsoon
@drtechtrick
@theroshankrishna
@pietech_ai
@harshxai
@kavangun
@gaurav.shares
@mrcheri.ai
@rohitkhatri.ai
@luvsankhlaa
@codeorigin.ai
72Videos published
38Creators booked
68Separate bookings
Receipts · creator insights and YouTube
13,871,137 views on 2 videos
The two we can count exactly: @adityaxsoon's Uni-1 reel, from Instagram's insights on his own account, and @itsfactoholic's Short on Luma's creative agents, from YouTube's public view count.
Uni-1Watch on Instagram
Views12,978,190
Posted5 May 2026
AgentsWatch on YouTube
15 of the 72 videos
Every Luma video we matched by its caption. Tap a handle to watch it on Instagram or YouTube.
Uni-1@codeorigin.ai
Uni-1, the image model that reasons before it generates
Uni-1@techi.onn
Uni-1, called the best image model
Uni-1@rajhere.in
Uni-1 from a one-line prompt
Agents@pietech_ai
Luma's agentic workspace for creative teams
Uni-1 first, then the agents
Between 31 Mar and 23 May 2026, eight creators showed Uni-1. From 19 Apr to 17 May, six creators showed Luma's creative agents turning one prompt or one photo into a whole ad or video.
Campaign roadmap
How we ran it
Four challenges, set up like a Dream Machine board. Pick one to see what we did.
Boards
Timing challenge
Luma had three things to show: Ray3 for video, then Uni-1 for images, then its creative agents.
What we did · 1Ray3 on feeds as Luma dropped it, 21 Nov 2025
What we did · 2Uni-1 wave: 8 creators, 31 Mar to 23 May 2026
What we did · 3Agents wave: 6 creators, 19 Apr to 17 May 2026
- ResultBoth spring waves live inside 8 weeks
By the numbers
What we delivered, and what the videos did
Delivery
- Videos a month72 videos across the 12 months Luma has booked us.~6
- Six creators live on Luma's agentsThe first agents video went up on 19 Apr, the sixth on 17 May 2026.4 weeks
- Videos per creator72 videos from 38 creators; 16 were booked again.~2
- Booked through usNovember 2025 to October 2026.12 months
Results
- Views on the 2 videos we can count892,947 from Instagram insights, 12,978,190 from YouTube's public count.13.9M
- Engagement per viewLikes, comments, reposts, shares and saves on @adityaxsoon's reel.~9.5%
- Save rate25.7K saves on that reel's 892,947 views.~2.9%
- Share rate17.7K shares on the same reel.~2%
~ marks an estimate from one creator's own Instagram insights. We have no click data.
Meet the creators.
We booked 38 creators for Luma; these 36 have a profile on our site. Tap a card to see their Instagram.
