Case study Edtech · Master
How 8 AI creators made 120 Hindi lessons for a learning app
Master is a learning app that teaches skills in short Hindi videos. It needed lessons on AI tools. We matched it with eight creators who already teach AI, and they made 120 lessons from one booking.
@techcm_
@sahilverma.ai 
@studywithjasmeet
@neuraltech.ai 
@manas.talks .ai 
@rajhere.in 
@airohit.tech 
@pietech_ai
How we ran it
The campaign, as a course
Module 1Timing120 lessons from 8 creators is 8 separate deals, unless someone runs it as one.
- Lesson 1.1Ran all 8 creators under one booking in December 2025
- Lesson 1.2Gave each creator a set of about 15 lessons
Module complete: 120 lessons from a single booking
Module 2CreatorA lesson needs a teacher, not just a big following.
- Lesson 2.1Shortlisted creators who already explain AI tools on their own channels
- Lesson 2.2Picked eight across AI video, AI tools and tech
Module complete: 8 AI creators from our roster
Module 3CreativityMaster teaches in short videos in easy Hindi, 2 to 5 minutes each.
- Lesson 3.1Made every lesson for Master's app, not for the creators' feeds
- Lesson 3.2Eight teachers on one subject, each in their own style
Module complete: 120 lessons in Master's format
Module 4AnalyticsThe lessons play inside Master's app, so there are no public view counts to point to.
- Lesson 4.1Logged every creator and their lesson count on our campaign sheet
- Lesson 4.2Matched the roster to the booking
Module complete: 120 lessons on record
Master · Course statsDelivered
- 120Lessons delivered
- 8Teachers
- 15Lessons per teacher, on average
- 1Booking, December 2025
Meet the creators.
8 creators from our roster taught all 120 lessons. Tap a card to see their Instagram.
Want the creators behind these 120 lessons?
Tell us what your platform should teach, or browse the roster yourself.