Case study Odoo × Creators Dream
Odoo Experience 2026, on 12 feeds in two days.
Odoo India's yearly event opened at Mahatma Mandir, Gandhinagar on 11 September. Three days earlier, 12 creators from our roster started posting, one reel each, and most captions carried the same news: entry was free. Across both of Odoo's waves with us: 60 videos from 19 creators.
posted 2 and 3 days before the doors opened
60Odoo videos, across two waves
19Creators from our roster
12Event reels, one per creator
2Days of posting, 8 and 9 September
The countdown
Posted before the doors opened
Of the 11 reels we could open, nine went live on 8 September and two on the 9th, while there was still time to register.
- 8 Sep9 reels
@classified.aiSales, marketing, accounting, HR: one place for all of it
@trickblowerToo many apps slowing your business down?
@dr_tech_786When running a business is a whole different headache
@techwithniksFive or six apps? One platform is enough
@techcm_Excel sheets, paper registers, WhatsApp orders
@vdmsocialAn agency owner's pile of tools, and one fix
@mendy.aiA skit, then the agenda and a free pass
@kavangunYour network is your net worth
@shraddha.dsgnWait: a free pass, and what you get inside - 9 Sep2 reels
@tirthpatel00Comment “Odoo” for a free ticket
@trickpilotOdoo's founder story, then the dates - 11–12 Sepdoors open
Odoo Experience 2026 at Mahatma Mandir Convention Centre, Gandhinagar.
11 of the 12 event reels
Short silent previews. Tap a handle to watch the full reel on Instagram.
Free pass@shraddha.dsgn
Wait: a free pass, and what you get inside
The 12th, by @socialcanvasbyrahul, opens on Instagram.
How we ran it
Four challenges, four won cards
The campaign as an Odoo CRM pipeline: each column is a challenge, each card a step we took.
CRM/Pipeline/Odoo Experience 2026Kanban
Timing4
Booked 12 creators, one reel each, on 2 September.
Scheduled the posts for 8 and 9 September, two and three days before the event.
Creator4
Brought back 8 creators who had made Odoo videos in the first wave.
Added 4 new to Odoo: @tirthpatel00, @kavangun, @shraddha.dsgn and @vdmsocial.
Creativity5
Six opened on a business owner juggling apps, then showed Odoo running it all.
Seven of the 11 captions we could read led with the free pass.
@kavangun pitched networking, @trickpilot the founder's story, @mendy.ai a skit.
Analytics4
Collected the creators' own Instagram insight screens for September.
Read each figure off the insights screen by eye.
The numbers
What we delivered, as a report
CRM/Reporting/Odoo Experience 2026Group by: Delivery, Results
Booking to first reels live6 days
We booked the creators on 2 September; nine reels were live on the 8th.
Event reels, one per creator12
11 dated reels went live on 8 and 9 September.
Videos across two waves48 + 12
An earlier wave of 48 from 15 creators, then 12 for the event.
Videos per creator3.2
60 videos from 19 creators, each counted once.
Event creators re-booked8 of 12
Eight had made Odoo videos with us in the first wave.
614Kviews on his Odoo Experience reel
Fourth in his 30-day top content, read off his own Instagram insights screen in September, not a public counter.
Meet the creators.
19 creators from our roster made Odoo's 60 videos; these are the 18 with a card on our site. Tap a card to see their Instagram.
Want the creators behind these 60 videos? Brief us.
Send the date and who you want in the room. We'll come back with creators who can post inside that window.