- 3K
- 1.9K
- 221
- 3.6K
- 3.3K
Views111,443
Accounts reached76,136
Follows1,354
Avg. watch time18 s
A street-side chole bhature stall
Watch the reel →Case study · Utopai Studios × Creators Dream
Eight creators.
One day.
Co-produced with PAI.
On 6 March 2026, eight of India's AI creators each released a short film made with Utopai Studios' PAI. 26 videos in all, from 17 creators.
A story-first campaign.
PAI is Utopai Studios' AI production engine, built to keep the same characters from scene to scene. So every creator directed a short film of their own with it, then showed their followers how it was made.
A dragon with an office job. A street-side chole bhature stall. A 20-year-old from India racing in F1.
Explore the films26Videos published
17Creators booked
170K+Views on 2 reels, from creator insights
6 March 2026
Premiere day
8 films·8 creators·Instagram Reels
Box office
170,073 views on 2 reels, from creator insights
Two of the 26 reels, as each creator's Instagram reports them. Not the public counter.
- 1.3K
- 541
- 110
- 1.9K
- 1.8K
Views58,630
Accounts reached43,698
Follows402
Avg. watch time18 s
An animated short, “Create Animated Videos”
Campaign roadmap
How we ran it
Four challenges, written the way PAI is: scene by scene.
Scene 1 · Timing
EXT. INSTAGRAM FEEDS — 6 MARCH 2026
A new AI studio reads as news only if it turns up in every feed at once, not one post at a time.
- Eight creators post their PAI films on 6 March 2026, all within the same day.
- Five more follow through March, April and May.
Cut to:8 films in one day
Production report
What we delivered, and what it did
Values marked ~ are approximate: Instagram rounds the insight counts.
Delivery
- Cadence
- 8 in one dayThen 5 more: the 13 films we found ran 6 March to 28 May.
- Videos per creator
- ~1.526 videos from 17 creators.
- Creators booked again
- 8 of 1710 separate bookings in all.
- Booked through us
- 9 monthsFebruary to October 2026.
Results
- Views on 2 reels
- 170K+170,073, from the creators' own insights.
- Engagement per view
- ~10%Likes, comments, reposts, sends and saves.
- Save rate
- ~3%About 5,100 saves.
- Share rate
- ~3%About 5,500 sends.
13 of the 26 films
Every Utopai reel we found from the roster, as short silent previews. Tap a handle to watch it on Instagram.
Meet the creators.
17 creators from our roster made these 26 videos for Utopai Studios. Tap a card to see their Instagram.
Want the creators behind these 26 videos?
Brief us
Tell us what you're launching and what it should look like on screen. We'll come back with creators and a plan.
Brief us